Auralog continues high growth and adoption in China.

Beijin, China - October 19, 2009

Auralog, language learning software pioneer and publisher of the award winning TELL ME MORE® language learning software program today announced that globally respected companies Amdocs, Alstom, AREVA, and China Life have all chosen to deploy Auralog’s language learning solutions and complementary technology to deliver engaging training experiences to personnel located in China.

“Today’s business world never sleeps, and being able to communicate across countries and continents can only happen through a common language.” says Rony Rahal, Managing Director Auralog, China “The TELL ME MORE® program facilitates interactive learning 24/7 with business specific content as well as cultural workshops. As a global business operating on multiple continents, TELL ME MORE understands very clearly the mission critical importance of language skills ”

Leading organizations are able to implement TELL ME MORE in a variety of ways to best meet the needs of their business and infrastructure. Many organizations are opting for online delivery of the solution and benefit from:

§ Complete outsourcing of the language learning function with reporting and program management

§ 24/7 online access to dynamic language e-learning courses

§ Live Virtual Classroom sessions led by language experts for pronunciation practice

§ Business and Cultural content based on in-country authentic materials

§ over 2,000 hours of content resulting in 5 times more content than other providers

§ more than 37 different forms of learner activity which is 3 times more than other providers

Other organizations choose to take their online program to the next level by adding personalized learner support services to their solution, including:

§ assigned personal coaches with weekly check-ins for motivation and objectives fulfillment

§ 24/7 access to expert online tutors for reactive learner support

§ a personalized learning path developed around their individual needs and skills

§ personalized telephone conversation sessions with a language expert

§ having progress monitored closely with feedback and supplemental assistance

After evaluating a number of language learning providers including their current suppliers these organizations opted to use the TELL ME MORE® solution as it provided a cost effective comprehensive solution to address the diverse needs of their learners from a complete beginner through advanced business level skill-sets. The advanced speech recognition technology, expert coaching services and business specific content were the deciding factors.

According to the College Board of the United States, China is the world’s largest market for English Language Learning. In recent research conducted by consulting firm APCO China, it is estimated that China’s English language training market is worth $2.7 billion and will grow to $4.3 billion by 2010. Additionally, the value of the voice processing segment of China’s language technologies market could reach $18.7 billion by 2009

About TELL ME MORE®, powered by Auralog

Auralog is a world leader in language learning solutions and publisher of the award-winning TELL ME MORE® solution suite. Auralog incorporates over 20 years of language empowerment experience, full training support services and advanced technologies including speech recognition, video, role play and spoken language tracking into the TELL ME MORE® suite of language learning software programs. With offices in United-States, France, Germany, Italy, Spain, Mexico, and China, Auralog has more than 350 employees and provides services globally to more than 10,000 organizations and over 7 million learners. Users of TELL ME MORE® include primary, secondary, higher and adult education institutions, home school, libraries, individual consumers, and businesses of all sizes. www.tellmemore.com.

Return to the top of the page